Category: Live Calls Network Reviews

Live Calls Networks speaks to the value that pay per call marketing strategies can have for businesses that are looking to expand the impact of their digital marketing efforts. Phone calls stand out as one of the most valuable conversions driven by digital marketing campaigns, with 84% of marketers reporting that phone calls have higher conversion rates with larger order values when compared to other forms of engagement. Here, Live Calls Network reviews some of the benefits of pay per call marketing strategies and how businesses can use pay per call in their repertoire to drive more customers, higher profits, and increase their return on investment.

Quality Control and Fraud Protection

One point of concern for marketers across different industries is the quality of leads received through their campaigns. After all, a positive ROI depends on high quality leads that have reasonable conversions, and unvetted leads can be immensely damaging to returns. When Live Call Network reviews pay per call marketing strategies and their effectiveness for campaigns, they find that adding phone calls to a business’s marketing repertoire can drastically increase lead quality for several reasons. One reason is because phone calls are naturally higher quality leads because callers have a high buyer intent when compared to other methods of reaching out.

Customers that call in are also much more likely to purchase, spending more money because they can speak with a representative for one-on-one assistance. Pay per call marketing provides quality control that helps companies only receive the type of calls that they prefer. Quality criteria and filters help ensure that companies can avoid junk calls and wasting resources along the way.

Helps Maximize Valuable Leads

Pay per call remains an efficient way to capture a mobile audience and maximize valuable leads. In the time that it may take a mobile customer to complete a landing page, there are multiple obstacles that may arise along the way. A potential customer may forget that they have filled out a form requesting a call or may even decide that they do not want to be contacted after the lead form has been completed. Pay per call strategies help maximize leads by getting them to call in quickly without wasting time on strategies that do not capitalize on their attention right away. Actively driving phone calls means that business can connect with their mobile audience in real-time, increasing their odds of securing a sale. Phone calls have a conversion rate of 30-50% versus 1-2% for clicks, and part of the magic has to do with phone calls giving businesses the opportunity to talk business before the potential customer loses interest.

Offers Superior Targeting

When Live Calls Network reviews the potential ad placement that drive inbound calls to create wholistic marketing campaigns, they source publishers from several online and offline channels to get the job done. LCN uses search, social media, online display, blogs, email, online portals, directories, print, radio, and even tv and radio ads to get targeted results to help businesses increase their ROI and expand. Many people that are new to pay per call marketing are surprised to learn how productive and scalable the medium is with especially if the ad network has deep industry experience in the markets they serve. Criteria such as health conditions, insurance, case type, home value, loan amount, budget, income, interests, age, gender, geo, marital status, etc. are simple to filter for and can give marketers a clear picture of their target audience. By utilizing systems such as Integrated Voice Response (IVR), content screening, agent screening, and call quality control, LCN further ensures delivery of highly targeted calls. Narrowing down a company’s target audience is an important step in the process of receiving higher quality leads, and high-quality leads are much more likely to convert into sales.

As a leader in the pay per call marketing space, Live Calls Network reviews the process of facilitating campaigns for a variety of industries frequently to ensure best results. Live Calls Network (LCN) handles many of the ins and outs of marketing for the benefit of the companies that they work with. Still, LCN realizes that it benefits companies to have some idea of the pay per call process to achieve the best results possible throughout their campaign. Here, Live Calls Network reviews a few pay per call advertising best practices that companies can harness to maximize their impact.

Have a Clear Goal in Mind

As is the case with any marketing strategy, businesses will want to determine clear goals in the early stages of their pay per call campaign. For example, companies may want to have an idea of how many appointments they book over time, track conversion rate of appointments, and compare/monitor SQLs vs. MQLs. Sales qualified leads (SQLs) represent individuals that are ready to do business, and a pay per call campaign will need them to grow successful. Live Calls Network acknowledges that marketing qualified leads (MQLs) also play an important role in a campaign, as they represent people that have the potential to become customers. Some goals may not be as crucial as MQLs and SQLs but are still vital for a successful campaign. For example, many businesses start a campaign with the goal of increasing engagement across platforms through their advertising methods. Down the road, this engagement often fosters more leads that will eventually become sales.

Determine the Target Audience of Your Campaign

While a company like Live Calls Network will work with a client to help them determine their target audience, successful companies often have a clear picture of their target audience before kicking off. Determining the target audience of your product and services benefits businesses because they can save their resources for those that are most likely to become customers. When Live Calls Network reviews which factors tend to paint a clear picture of a target audience, the company finds that health conditions, insurance, case type, home value, loan amount, budget, income, interests, age, gender, location, and income level all stand out as important pieces of information. What makes a qualified lead may depend heavily on the business and the product or services that they are marketing. Businesses need to define their target to find affiliates that can help them reach their demographic and doing so early is a great way to boost the effectiveness of their campaign out the gate.

Monitor Your Results

Most companies that assist with pay per call marketing strategy will also help with monitoring your results. For example, Live Calls Network diligently helps businesses meet revenue goals through monitoring and adaptive strategy. This does not mean that businesses should take a back seat in their own campaign, however. Instead, businesses should monitor their results as well, ensuring that they are sharing their findings with their affiliates throughout the course of their campaign. Monitoring results can help businesses optimize their ROI to an even greater extent. Businesses that excel in monitoring have more productive conversations with partners and can best ensure that their goals remain in line with their teams as the campaign grows in scope.