As a leader in the pay per call marketing space, Live Calls Network reviews the process of facilitating campaigns for a variety of industries frequently to ensure best results. Live Calls Network (LCN) handles many of the ins and outs of marketing for the benefit of the companies that they work with. Still, LCN realizes that it benefits companies to have some idea of the pay per call process to achieve the best results possible throughout their campaign. Here, Live Calls Network reviews a few pay per call advertising best practices that companies can harness to maximize their impact.
Have a Clear Goal in Mind
As is the case with any marketing strategy, businesses will want to determine clear goals in the early stages of their pay per call campaign. For example, companies may want to have an idea of how many appointments they book over time, track conversion rate of appointments, and compare/monitor SQLs vs. MQLs. Sales qualified leads (SQLs) represent individuals that are ready to do business, and a pay per call campaign will need them to grow successful. Live Calls Network acknowledges that marketing qualified leads (MQLs) also play an important role in a campaign, as they represent people that have the potential to become customers. Some goals may not be as crucial as MQLs and SQLs but are still vital for a successful campaign. For example, many businesses start a campaign with the goal of increasing engagement across platforms through their advertising methods. Down the road, this engagement often fosters more leads that will eventually become sales.
Determine the Target Audience of Your Campaign
While a company like Live Calls Network will work with a client to help them determine their target audience, successful companies often have a clear picture of their target audience before kicking off. Determining the target audience of your product and services benefits businesses because they can save their resources for those that are most likely to become customers. When Live Calls Network reviews which factors tend to paint a clear picture of a target audience, the company finds that health conditions, insurance, case type, home value, loan amount, budget, income, interests, age, gender, location, and income level all stand out as important pieces of information. What makes a qualified lead may depend heavily on the business and the product or services that they are marketing. Businesses need to define their target to find affiliates that can help them reach their demographic and doing so early is a great way to boost the effectiveness of their campaign out the gate.
Monitor Your Results
Most companies that assist with pay per call marketing strategy will also help with monitoring your results. For example, Live Calls Network diligently helps businesses meet revenue goals through monitoring and adaptive strategy. This does not mean that businesses should take a back seat in their own campaign, however. Instead, businesses should monitor their results as well, ensuring that they are sharing their findings with their affiliates throughout the course of their campaign. Monitoring results can help businesses optimize their ROI to an even greater extent. Businesses that excel in monitoring have more productive conversations with partners and can best ensure that their goals remain in line with their teams as the campaign grows in scope.